Chad Michael Co.

Email Templates for Small Business

Stop staring at a blank email and wondering what to say. This pack gives you 35 ready-to-send email templates for every situation that comes up running a service business — booking confirmations, no-shows, thank-yous, review requests, referral asks, win-back emails, promotions, and even the awkward ones like late arrivals and price increases.

What’s Included

35 email templates across 8 categories, delivered as a single instant-download PDF:

  • Booking & Scheduling (6 templates)
  • No-Shows & Late Arrivals (4 templates)
  • Thank You & Follow-Up (6 templates)
  • Reviews & Referrals (5 templates)
  • Win-Back / Re-Engagement (5 templates)
  • Promotions & Announcements (5 templates)
  • Service Recovery & Apologies (3 templates)
  • Welcome & Onboarding (1 template)

Each template includes a ready-to-use subject line and simple [bracket] placeholders — no software or design skills needed.

Who It’s For

Built for local service business owners with zero time to write from scratch every day: contractors, salons, cleaners, pet groomers, photographers, coaches, and any small business owner who emails customers regularly. Works just as well for resellers who need quick, professional buyer communication.

How It Works

This is a digital download — no physical item ships. After purchase, you get a PDF you can download immediately and use forever. Open it on your phone, tablet, or computer, then copy and paste directly into Gmail, Outlook, or your CRM.

What This Doesn’t Include

  • Custom-written copy in your specific brand voice
  • A CRM, autoresponder, or email automation tool
  • Ongoing updates or new templates after purchase

For personal business use only — not for resale, redistribution, or sharing as your own template pack.

FAQ

Is this editable?
Yes — copy the text into any email client or document and customize the bracketed placeholders.

Will this work for my specific industry?
Yes, every template is written to apply broadly to service and small business communication, not tied to one trade.

Does this pair with anything else?
Yes — it’s designed to work alongside the Review Response Templates and Social Media Caption Templates for a complete communication toolkit.

Get the Email Templates on Etsy

Purchase and file delivery are completed securely through Etsy. See our disclosure for details.